Examining the Organizational Attributes and Engaging Generation Y in the Banking Sector

The prime objective of this paper was to examine the organizational attributes that motivate Generation Y (Gen Yers) to contribute innovatively in the Malaysian banking industry. To achieve the objective of this study primary data were collected through a valid questionnaire items. A total of 94 respondents from Kuala Lumpur, Petaling Jaya and Miri were involved. Descriptive statistics, exploratory factor analysis and multiple regression analysis were used to test the research hypotheses. In this study, three independent variables namely culture, opportunity and interest and one dependent variable creativity were used. These variables were extracted from the exploratory factor analysis. The study reveals that culture and interest are appeared as significant contributors while opportunity is appeared as insignificant attribute. The empirical evidence of this paper enhances Managers’ and Human Resource personnel’s understanding of Gen Yers attitudes towards the banking industry. Such knowledge would help banks to get the best out of this group of employees and gain a competitive edge to stay ahead of the fast changing industry. Finally, this study reports findings from the first study in Malaysia on Generation Y in the banking industry.